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SPIDER LAUNCHES GLOBAL SOCIAL MEDIA CAMPAIGN WITH GIANT MOW-NA LISA

 Dvorak, the Czech-based manufacturer of the Spider range of remote-controlled slope mowers, has launched its first global social media campaign featuring a giant version of Leonardo da Vinci's famous Mona Lisa portrait, mown on a hillside at Dolni Kalna in the Czech Republic.

The portrait, on a grass canvas measuring 200 metres x 250 metres with a gradient of 45 degrees, was created over a period of three days: two days of detailed surveying and one day mowing, using the company's Spider 1 and Spider 2 mowers. It was filmed by the creative motion picture and digital agency, Mustard, based in Prague.

Using their professional film crew equipped with the latest drone technology, the video shows how this remarkable feat was created. A scale drawing of the famous portrait was used to transfer reference points to the hillside using laser surveying technology and then the skilled Spider operators, including the company's Managing Director, Lubomir Dvorak, mowed the 50,000 square metre image taking direction from the video producer.

Pavlina Novakova, International Marketing Manager explained how the project was developed,

"We wanted to make a video to raise the profile of our product range and our company on a global stage. The germ of an idea was put forward at one of our regular marketing meetings and was gradually developed over a timescale of 6 months. We looked for an iconic image that would be recognised around the globe and decided on Leonardo da Vinci's most famous work. Not only was da Vinci a great artist, but he was also an exceptional engineer. That connection dovetailed perfectly with the innovative technology in our Spider mowers. We realised that it would require professional help, so we contacted Cream, a creative communications agency, also based in Prague who, along with Mustard, took the project forward.

First we had to find a suitable location, obtain permission from the landowner and then wait for the perfect weather conditions. We did consider doing it close to the motorway, but this would have removed the element of surprise for the campaign, as we were convinced many people would take photos of the completed image and post it on social media before the official launch.

We are delighted with the finished video and are hoping it will go viral. So many people were involved in the production and it was a great experience for all of us at Spider to be a part of."

The completed video can be viewed here or for the time-lapse version please click here

 

NEWSFLASH

TextronAwardsOct2017

Groundcare team wins national award from global manufacturer

On 11 October several members of the T H WHITE Groundcare team attended a UK Dealer Conference delivered by Textron Specialized Vehicles in Colchester.

Textron Specialized Vehicles (TSV) is a global manufacturer with subsidiary brands including Ransomes, Jacobsen, E-Z-GO, Cushman and more in the UK. During the conference, the team was given an update on future products and the opportunity to see the machinery up close, including the new MAR series of mowers, the HM600 and the ELiTE golf car range.

As part of the event, TSV conducted their annual awards ceremony, and the T H WHITE Groundcare team was delighted to be awarded with the 2017 UK and Ireland Premier Service Dealer of the Year award, as well as a Certificate of Commendation for the Proturf Dealer of the Year award category.